When considering the purchase of life insurance, living benefits, investment, or banking products, it is important to have an understanding of the product and how it meets your needs. In addition, it is important to know the company which is offering/supplying the product or service as well as the adviser who is recommending it. The following information will assist you in making an informed decision, and will provide insight into my relationship with the companies I do business with, and how I am compensated.

We receive customer referrals from existing clients, friends and insurance companies. We are contacting you to discuss possible financial strategies and insurance requirements pertaining to your family’s and business insurance and investment needs. Our services pertain to the requested services only and do not expand beyond this arena into financial or tax planning or other activities. We are unable to advise you on any insurance needs pertaining to mutual funds, where we do not hold the appropriate authorized regulatory certificates.

Companies we Represent

As a licensed insurance broker, we represent several insurance carriers offering life insurance, living benefits and investment products.  Our recommendations are based on our assessment of your financial and security needs and are selected from a broad range of products.  We are currently contracted with the following companies:

  • Assumption Life
  • BMO Life Assurance
  • Canada Life
  • Canada Protection Plan
  • Desjardin Financial Security
  • Empire Life
  • Equitable Life
  • Foresters Financial
  • Humania
  • Industrial Alliance Group
  • Ivari
  • Manulife Financial
  • RBC Insurance
  • SSQ Life Insurance
  • Sun Life Financial

In addition, we are a strong supporter of Manulife Bank products and often refer the Manulife ONE product to clients.

Nature of Relationship with Companies we Represent

No insurer holds ownership or interest in our business, True Value Financial Inc., nor does True Value Financial Inc. holds an interest in any insurance company.

True Value Financial Inc. is duly registered in the province of B.C. offering financial services products. Shashank Hedao is the President of True Value Financial Inc. He is licensed to sell life, health and Insurer investment products in the province of British Columbia, Alberta and Ontario.


If you choose to purchase a product through us, we will receive remuneration from the company that offers the product. We are compensated by either a sales commission or referral fee at the settlement of the product or service. In addition, we may also receive renewal (or service) commissions from the Insurer where clients decide to keep the policy or contract in-force.

We may also be eligible for additional compensation, such as bonuses, non-monetary benefits and travel incentives, depending on various factors such as the volume or persistency of business that I place with a particular company. Shashank Hedao or True Value Financial Inc. may also receive compensation in the form of a referral fee for the recommendation of the Manulife ONE product.

As part of our discussions pertaining to product requirements and selection, the amount of compensation received will not play a factor in the recommendations made to you.

Conflicts of Interest

We take the potential of a conflict of interest very seriously. We will notify you verbally and in writing if there is a potential or real conflict of interest of which we become aware. Our overall recommendations are unbiased and, where possible, are based on an independent survey of companies which provide the products the client is interested in.

Our recommendations are selected from a broad range of products from various companies. A careful assessment of your financial and security requirements have been considered as part of our overall review. Growing and protecting your assets is paramount to your financial health. We encourage you to take the time to carefully read policy and account information to ensure your full understanding. Please do not hesitate to contact us if you need further clarification on the recommended products, our qualifications, or the nature of our business relationships.