Your Financial Success,

Our Expertise

Our team of advisors work to help you grow, protect and prosper with investments, insurance and planning.

What We Do

By engaging with us, you receive the best financial advise in Canada. We sort through all pieces of your financial puzzle and give you a clear picture of a secure financial future.

  • Insurance

    The idea of any insurance is that you buy it before it is too late. Learn about the types of coverages you should consider buying to ensure you are prepared for life and all it may bring.

  • Investments

    Years of experience in ensuring our clients grow and protect their money. We work with your cash flow needs, objectives, desired level of returns, and risk tolerance and source the best in class funds to suit your needs.

  • Planning

    Life is uncertain, let's control what you can with a sound financial plan. Let us help you prepare for unforeseen circumstances and develop a long-term plan tailored to your needs to achieve financial goals.

Our Process

We are dependable and trusted partner working to replace your financial anxiety with confidence and helping you achieve your financial goals. We are a boutique financial planning firm helping our clients to build a platform for growing their wealth and protect what matters most. Your financial plans are guided by your goals, time horizon, economic conditions, personal values, and desire to have a secure financial life.

Understanding your Needs

The first step to work on a financial plan is to get to know your current financial situation. In order to assess and give you a solution that will work for you, we spend time to getting to know your unique circumstances and needs.

Analyzing Data

The second step is to understand if your current plan is in tune to achieve your long term goals, objectives and priorities; go through each detail and check for accuracy.

We consult with other professionals like your accountant, lawyer, etc. to make sure we are on the same page and not missing any valuable information.

Finding The Right Solution

We tap into our world of knowledge and expertise to work on a practical plan.

The third step is to find out what strategy best works for you and your needs while keeping in mind your personal and financial objectives.

After making sure it is the most practical plan, we implement it by placing insurance and investments as needed, while filling any gaps.

Monitoring Performance

The final step is ensuring that the financial plan works for you by setting up regular review meetings to check in and see if the plan is working towards your financial goals.

Every machinery requires maintenance. Similarly, your plan needs frequent check-ups to make sure that everything is fine. If there are any changes to your situation or lifestyle then we will adjust the strategy and keep it in line with your objectives.

Some Helpful Resources

Who We Are

We are a boutique financial planning firm with a skilled professional team to help our clients build a platform for growing their wealth and protect what matters most. 

We understand the big picture before making recommendations and simplifying matters for our clients so that they can live their lives more confidently. This is the True Value of Financial planning and distinguishes us from other financial service providers.

Shashank Hedao

MA, CPCA, CFP™

Sunita Mathur

B.A, QAFP ™

Saad Asghar

MBA (Finance)

James Kramer

LLQP

Richard Kengni

B.Sc., LLB, CDP, LLQP

Satnam Arora

B.Sc., LLB, CDP, LLQP

Sarah Go

Account Manager

 FAQs

  • The Certified Financial Planner® designation, long recognized as the standard for financial planning in Canada and around the world, provides assurance that the design of your financial future rests with an individual who has met the highest standards of knowledge, skills, abilities and ethics in the financial planning profession.

    A financial plan is not a one size fits all solution.

    Canadians who work with CFP professionals to develop a financial plan feel significantly better about their emotional and long-term financial well-being and ability to achieve key life goals than people who get their advice from a non-certified advisor.

    CFP professionals are guided by a code of ethics based on several principles including integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence. They are committed to putting your interest first, every time.

  • We get paid in 2 ways. First, when you implement our recommendations, we get paid a commission directly from the insurance or investment companies we work with. Second, we are paid small annual service fees to maintain and upkeep your account, cover managing the practice, compliance, and regulatory and administrative costs.

    For high net worth clients, we also offer a fee-only investment advice, where we do not accept commissions or payments from fund companies or other third-parties for the sale of financial products. We select the best in their class of mutual funds based on rigorous financial analysis, and we always look for low-cost options to try and keep your overall fees down. This helps us to avoid potential conflicts of interest and keeps our interests aligned with our clients.

  • Everyone’s situation is different. Investing is a highly regulated field, with a lot of required paperwork. We are committed to helping you set up your accounts that fit your needs and objectives as quickly and as easily as possible.

  • One of the most valuable services that True Value Financial provides is holistic planning. We help you assess your needs and goals, then align your investments across all of your investment accounts in a tax-efficient manner.

    You may find it difficult to keep up with your investments across accounts as appropriate. We provide ongoing monitoring and rebalancing to help keep your investments aligned with your goals.

  • We store your information digitally on a secured and encrypted cloud platform that is password protected. All your information is confidential and will not be shared unless with your permission.

Mark J & Yoo-Mi L

“Retirement can make one feel quite vulnerable…”

This is why we have been so delighted with the management and advice Shashank Hedao has brought to our retirement resources. Shashank is more than an astute judge of mutual funds, although his selections have performed exceptionally well for us; he is able to integrate our investment portfolio, insurance needs, tax strategies, and estate planning considerations into a coherent course of action.”

Annie D

“Shahank has been handling my family's investments for many years. He's trustworthy, a man of integrity. He listens and makes sure that our requests are understood and provides us with the best information and services to meet our financial goals. I would recommend him as an excellent full service financial advisor”

What Our Client Say