The Certified Financial Planner® designation, long recognized as the standard for financial planning in Canada and around the world, provides assurance that the design of your financial future rests with an individual who has met the highest standards of knowledge, skills, abilities and ethics in the financial planning profession.

A financial plan is not a one size fits all solution.

Canadians who work with CFP professionals to develop a financial plan feel significantly better about their emotional and long-term financial well-being and ability to achieve key life goals than people who get their advice from a non-certified advisor.

CFP professionals are guided by a code of ethics based on several principles including integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence. They are committed to putting your interest first, every time.

We get paid in 2 ways. First, when you implement our recommendations, we get paid a commission directly from the insurance or investment companies we work with. Second, we are paid small annual service fees to maintain and upkeep your account, cover managing the practice, compliance, and regulatory and administrative costs.

For high net worth clients, we also offer a fee-only investment advice, where we do not accept commissions or payments from fund companies or other third-parties for the sale of financial products. We select the best in their class of mutual funds based on rigorous financial analysis, and we always look for low-cost options to try and keep your overall fees down. This helps us to avoid potential conflicts of interest and keeps our interests aligned with our clients.

Everyone’s situation is different. Investing is a highly regulated field, with a lot of required paperwork. We are committed to helping you set up your accounts that fit your needs and objectives as quickly and as easily as possible.

One of the most valuable services that True Value Financial provides is holistic planning. We help you assess your needs and goals, then align your investments across all of your investment accounts in a tax-efficient manner.

You may find it difficult to keep up with your investments across accounts as appropriate. We provide ongoing monitoring and rebalancing to help keep your investments aligned with your goals.

We store your information digitally on a secured and encrypted cloud platform that is password protected. All your information is confidential and will not be shared unless with your permission.